Web Design Front, Articles & Rants

For so long now Google’s Matt Cutts has been fear mongering with his propaganda machine in order to manipulate SEO and SEM behaviour, by deluding people to think that Google’s anti-spam technology is far more sophisticated than it actually is. In turn the SEO industry has become increasingly sophisticated to outsmart Google. Ultimately our methods for manipulating Google are now beyond what Google can algorithmically detect.

So Google crafted new changes in their algorithms specifically, and intentionally, to bring about negative SEO en masse. Predictably, the industry responds with, “Please, please give us a disavow links tool”. When the negative SEO hysteria hits an all-time high, Google finally responds and gives us a tool that will turn SEO’s and SEM’s all over the world into free outsourced labour to manually do Google’s job for it.

If you’ve paid any attention at all to the disparity between what Matt Cutts says and what Google does, you will already have expected the disavow links tool would be anti-SEO in nature. It is like handing people shovels to dig 6 foot holes in the dirt with the promise of gold, and then burying them in it. It’s a user-powered tattle-tale machine and it will serve no good for anyone but Google.

It’s a classic example of the Hegelian Dialectic in use, this time not by a government, but by Google. Don’t be fooled.

Matthew Woodward has written a detailed article about it that is well worth reading at Why Google Disavow Is Bad News For SEO – Matthew Woodward

Panda is Google’s new artificial intelligence based search engine algorithm. It runs every 4-7 weeks assessing website quality by a new set of metrics that weigh heavily upon user experience.

Panda was first released in February 2011, and went global in April 2011. The Panda algorithm represents the single biggest change to how Google indexes websites since Google began in 1998. For Search Engine Marketers (SEM), and Search Engine Optimization (SEO) experts, Panda has turned their world on its head.

In addition to user experience metrics, Panda factors in aggregate spam indicators on websites that, when combined, can trigger site-wide penalties, automatic SERP oblivion, and sometimes even …Read the full article