For so long now Google’s Matt Cutts has been fear mongering with his propaganda machine in order to manipulate SEO and SEM behaviour, by deluding people to think that Google’s anti-spam technology is far more sophisticated than it actually is. In turn the SEO industry has become increasingly sophisticated to outsmart Google. Ultimately our methods for manipulating Google are now beyond what Google can algorithmically detect.
So Google crafted new changes in their algorithms specifically, and intentionally, to bring about negative SEO en masse. Predictably, the industry responds with, “Please, please give us a disavow links tool”. When the negative SEO hysteria hits an all-time high, Google finally responds and gives us a tool that will turn SEO’s and SEM’s all over the world into free outsourced labour to manually do Google’s job for it.
If you’ve paid any attention at all to the disparity between what Matt Cutts says and what Google does, you will already have expected the disavow links tool would be anti-SEO in nature. It is like handing people shovels to dig 6 foot holes in the dirt with the promise of gold, and then burying them in it. It’s a user-powered tattle-tale machine and it will serve no good for anyone but Google.
It’s a classic example of the Hegelian Dialectic in use, this time not by a government, but by Google. Don’t be fooled.
Matthew Woodward has written a detailed article about it that is well worth reading at Why Google Disavow Is Bad News For SEO – Matthew Woodward
